CRN’s 2020 Consumer Survey on Dietary Supplements found that nearly three-quarters of American adults take supplements. Our COVID-19 Consumer Survey revealed that of those supplement users who changed their supplement routine in the pandemic, 91% increased their intake.
COVID-19 caused people to renew their attention to health and wellness. The responsible dietary supplement and functional food industry, deemed essential in the pandemic, stepped up to deliver on consumer needs.
We learned together how to conduct business as an essential industry during a pandemic. To survive—and thrive—we built upon the firm foundation we had already established.
We relied on our strong relationships and the trust that comes with those relationships. We tapped into our infrastructure for innovation and ingenuity.
Our industry’s awareness of its true interdependence with retailers was piqued as we called for a seat at the table for development of certification programs.
CRN staff maintained a unique focus among associations in the natural products space, as the premier collection of experts wholly dedicated to dietary supplements and all their legal ingredients—from vitamins to minerals, botanicals to bioactives, probiotics, prebiotics, and more being explored.
READ ON — CRN’s 2020 and COVID-19 Consumer Surveys revealed heightened focus on overall health and wellness and increased attention to immune health
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