Consumer Data

For more than 20 years, the CRN Consumer Survey on Dietary Supplements has served as the leading source of data on consumer attitudes and behaviors toward dietary supplements.

The 2023 CRN Consumer Survey on Dietary Supplements presented new questions gathering deeper insights on attitudes and usage.

CRN's annual survey offers thousands of datapoints on consumer use of dietary supplements. For over two decades, the CRN survey has served as the leading source for data on the attitudes and behaviors of the dietary supplement consumer.

With more Americans than ever using dietary supplements, these products are now mainstream and broadly accepted by the American public. It's worth knowing more about who's taking what—and why? Where are they buying? Who do they trust for information? What are some of their other healthy habits? Get the inside story from our 2021 data.

New this year—usage of boswellia, lavender, bone broth, 5HTP and theanine; more data on probiotics; more data on preferred delivery methods.

The survey finds that more than three quarters of Americans continue to take dietary supplements and the coronavirus pandemic has driven many supplement users (91 percent) to increase their intake of nutritional and dietary supplements.

77% of Americans reporting they consume dietary supplements. The survey reports the majority of both males and females, aged 18+, take dietary supplements, which is in line with previous surveys’ findings. Among all the age groups, adults between the ages 35 – 54 have the highest usage of dietary supplements at 81%

75% of U.S. adults take dietary supplements, as opposed to just 65% in 2009. Results of the 2018 survey also revealed emerging trends in both consumer behavior and product demand.

More than 170 million Americans take dietary supplements, according to the most recent annual survey conducted by Ipsos Public Affairs for CRN.

71% of U.S. adults—more than 170 million—take dietary supplements. Find out more about consumer use of supplements from CRN's annual survey...