UPDATE: NEW DATA AND A DEEPER DIVE INTO CONSUMER ATTITUDES
An industry-wide webinar, presented by CRN with Natural Products Insider
It’s no secret that dietary supplement sales are soaring as the world endures the effects of the COVID-19 pandemic. But what’s behind the sudden jump in sales? Are consumers just pantry-loading, or are there new consumers coming into the space? Is there a change in attitudes toward pro-active wellness?
Access on demand via Natural Products Insider.
$59 for CRN Members with code 'CRN40' | $99 for Non-members
This webinar explores:
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Why are supplement sales spiking? What does the actual transaction data tell us?
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Are sales different in the natural channel right now than in chain drug and mass?
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As manufacturers face limited supply chains, and out-of-stocks at retail, how should they be allocating stock among distribution channels?
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How do consumers view these supplements—are they seen as an insurance policy; a quest for optimal health; a quick way to boast immunity?
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What ingredients are selling? It is all immunity focused? Is there a halo effect for other products?
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Does the boom in online purchases spell a permanent sea change in buying behaviors? Can brick and mortar ever win back their consumers?
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Should we expect the sales increase can be sustained? Is this a blip or a change in attitudes towards health?
With:
Kristin Hornberger
Executive, Healthcare, IRI Worldwide
Steve French
Managing Partner, Natural Marketing Institute
Kathryn Peters
Executive Vice President, Business Development, SPINS
Moderator:
Brian Wommack
Senior Vice President, Communications, CRN
In addition to three expert panelist presentations, we’ll have an extended Q&A at the end so you can get all your questions answered.