1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative

Stand Up for Truth in Advertising

2020 update:

Learn how companies can file their own challenges

2019 program highlights: 

See how the CRN/NAD review platform has raised the bar for supplement advertising

About the program:Screen Shot 2016-11-26 at 2.16.52 PM.png

Since 2006, the Council for Responsible Nutrition (CRN), through its CRN Foundation, and the National Advertising Division have worked together to increase monitoring of advertising for dietary supplements. NAD is the investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. 

This program enhances the marketplace for dietary supplements by increasing consumer confidence in the truth and accuracy of advertising claims for dietary supplement products and encourages fair competition within the industry.

More on the CRN/NAD program

Stand Up for Truth in Advertising
Video

CRN/NAD Celebrate 10 Years of Self-Regulation in Supplement Advertising

CRN and NAD leaders discuss...
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Milestones
Self-regulation

Milestones: CRN/NAD Program Reviews Dietary Supplement Advertisements for Truth and Accuracy

CRN and the National Advertising Division (NAD) Celebrate Ten Years of Self-Regulatory Excellence: Program Reviews Dietary Supplement Advertisements for Truth and Accuracy. "Like all industries, we rely on the bond of trust between consumer and marketer. That bond has been stretched by companies that are clearly ignoring advertising laws that exist to protect the public as well as responsible companies that abide by those laws."
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