FTC

Industry Initiative Targets Deceptive, False and Misleading Dietary Supplement Advertising

The Council for Responsible Nutrition (CRN)—the dietary supplement industry’s leading trade association—has provided the National Advertising Division (NAD) of the Council of Better Business Bureaus—an investigative arm of the advertising industry’s voluntary self-regulatory body—with a series of grants enabling the NAD to expand its oversight program covering print, broadcast, infomercial and internet dietary supplements advertising.