1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
Health Club Diet, LLC
Product:
Androzene
Case Number:
6218
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Erectile Dysfunction
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • Androzene uses clinically tested ingredients that will increase blood flow to the genital region in response to sexual stimuli.
  • Hardness – a more rigid erection.
  • Size – A longer and fuller erection.
  • Also Androzene increases your arousal in response to sexual stimuli.
  • Physical arousal – A quicker and bigger reaction to intimacy.
  • Androzene is an all-natural scientific breakthrough that uses patented technology to increase a man’s desire, firmness, stamina, and sensitivity.
Advertiser:
Novahue Skin, LLC
Product:
Novahue
Case Number:
6217
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Sun Protection
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • ...allowing the dermis to actively and effectively defend itself against sunburn
  • Helps prevent damage caused by sunlight
Advertiser:
Hyperbiotics, Inc.
Product:
Hyperbiotics Probiotic Supplement
Case Number:
6216
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
The Procter & Gamble Company
Supplement Category:
  • Weight Loss
  • Upper Respiratory Health
  • Urinary Health
Types of Claims:
  • Performance
  • Quantified Performance
Examples of Claims:
  • 15X more effective than others
  • designed for weight loss support
  • promote optimal urinary function
Advertiser:
BAS Sports Nutrition, LLC
Product:
Bodyarmour SuperDrink
Case Number:
6215
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Stokely-Vann Camp, Inc.
Supplement Category:
  • Hydration
  • Functional Food
Types of Claims:
  • Product Description
Examples of Claims:
  • BodyArmor is “a better sports drink”
  • BodyArmor is “more natural”
  • BodyArmor provides “better hydration” and “superior hydration”
Advertiser:
a2 Milk Company
Product:
a2 Milk
Case Number:
6213
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
National Milk Producers Federation
Supplement Category:
  • Digestive Health
  • Functional Food
Types of Claims:
  • Performance
Examples of Claims:
  • 100% real milk that’s easier on digestion
  • scientifically proven to help benefit the skin from the inside out
Advertiser:
American Dream Nutrition, LLC
Product:
PhytoZon
Case Number:
5890C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Cognitive
  • Energy
  • Pain Relief
  • Cardiovascular Health
  • Eye Health
Types of Claims:
  • Performance
  • Establishment
  • Testimonials
Examples of Claims:
  • no further action required
Advertiser:
Eok Marketing, LLC d/b/a Marine Essentials
Product:
OmegaFlex Dietary Supplements
Case Number:
5892C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Joint Health
Types of Claims:
  • Performance
  • Establishment
  • Testimonials
Examples of Claims:
  • No further action required
Advertiser:
HFL Solutions, Inc.
Product:
Blood Sugar Optimizer
Case Number:
6000C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Diabetes
Types of Claims:
  • Performance
  • Establishment
  • Testimonials
Examples of Claims:
  • No further action required
Advertiser:
Mega-T, LLC
Product:
Mega-T Green Tea Fat Burning Supplement
Case Number:
5952C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • No further action required
Advertiser:
Fit Products, LLC
Product:
FitTea
Case Number:
6042C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Weight Loss
  • Social Media
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • No further action required