1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
Silver Star Brands, Inc.
Product:
JuniorSlim
Case Number:
5918
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Children's Weight Loss
Types of Claims:
  • Performance
  • Implied Claim
  • Testimonials
Examples of Claims:
  • Supports the digestive system by maintaining the natural breakdown of fats.
  • Addresses the tendency to comfort eat.
Advertiser:
Brain Fire
Product:
Brain Fire
Case Number:
5914
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Performance
  • Establishment
  • Implied Claim
Examples of Claims:
  • Mental Clarity – Enhances Neurotransmitters in the brain naturally.
  • Improved memory.
  • Effective nootropic – proven scientific ingredient profile that works.
Advertiser:
Vital G-NETICS
Product:
Flexsure
Case Number:
5912
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Joint Health
Types of Claims:
  • Performance
  • Establishment
  • Testimonials
  • Comparative
Examples of Claims:
  • Researchers Conclude: FlexSure has been clinically proven to be effective AND safe.
  • Clinical trials showed that FlexSure users had significant increases in joint comfort, mobility and flexibility.
  • Significant results were seen in 7 DAYS!
Advertiser:
Novartis/GSK Consumer HealthCare
Product:
Benefiber
Case Number:
5873
Type:
  • NARB Panel
Date of Decision:
Referred to Government Agency:
Challenger:
The Procter & Gamble Company
Supplement Category:
  • Digestive Health
Types of Claims:
  • Performance
Examples of Claims:
  • Helps maintain regularity.
Advertiser:
Neuracel.com
Product:
Neuracel Nerve Pain Relief
Case Number:
5907
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Nerve Pain Relief
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • The Complete Natural Everyday Nerve Pain Miracle
  • One New Supplement Does Everything and Keeps You Comfortable ALL Day Long. Plus, you can say “good bye” to dangerous side effects.
  • No More Nerve Pain. Surgery Is Not An Option.
Advertiser:
Brock Beauty
Product:
Hairfinity
Case Number:
5904
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Lifes2Good, Inc.
Supplement Category:
  • Hair Health
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • Clinically proven to decrease number of hairs shed and increase hair growth.
  • Our B-Vitamin complex nourishes and supports a healthy scalp and hair growth.
  • Hairfinity Hair Vitamins are formulated with hair specific nutrients to nourish your hair from the INSIDE OUT and promote faster growing, longer, thicker, stronger hair, and more vibrant hair.
Advertiser:
New Nordic USA, Inc.
Product:
Skin Care Collagen Filler
Case Number:
5901
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Anti-aging
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • Helps reduce the formation of new wrinkles.
  • Promotes the skin’s own formation of collagen.
Advertiser:
Health Energetic Labs
Product:
HeightGrowth Plus
Case Number:
5895
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Height gains (adults)
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • People Between The Ages Of 22 To 35 Can Expect To Grow Anywhere From 1″-3″ Inches Every 6 Months With HeightGrowth Plus®. 
  • People Between The Ages Of 16 To 21 Can Expect To Grow Anywhere From 3″-5″ Inches Every 6 Months With HeightGrowth Plus®.
  • Clinically proven to make you taller!
  • NOTE: Referred then discontinued as per FTC closing letter)
Advertiser:
Advanced Orthomolecular Research
Product:
UTI Cleanse, Now with Cranberry
Case Number:
5891
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Urinary Health
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • A natural solution for urinary tract infections.
  • Provides plant extracts for preventing UTIs.
  • Helps fight off acute UTIs and prevent their recurrence.
  • Safe and effective relief without the side effects of antibiotics.
Advertiser:
Eok Marketing, LLC d/b/a Marine Essentials
Product:
OmegaFlex Dietary Supplements
Case Number:
5892
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Joint Health
Types of Claims:
  • Establishment
  • Performance
  • Comparative
Examples of Claims:
  • Scientists have made an amazing breakthrough that can dramatically reduce your joint pain...And In As Little As Seven Days…
  • …another natural powerful joint pain fighter in OmegaFlex as well…over 17 studies reveal how effective this nutrient is against joint pain.
  • Here's what's most amazing about calamarine…It Gives You a Whopping 85% More DHA Than Fish Oil