1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
iMNatural.com
Product:
Garcinia Cambogia Powder with 50% HCA Dietary Supplements
Case Number:
5777
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Immune Health
Types of Claims:
  • Performance
Examples of Claims:
  • Some of the possible health benefits of Garcinia Cambogia [is that it]… fights… [the] ebola virus.
Advertiser:
Neogenis, LLC
Product:
Neo40 Daily Dietary Supplements
Case Number:
5770
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Cardiovascular Health
Types of Claims:
  • Establishment
  • Performance
Examples of Claims:
  • Neo40 Daily is proven to help the body naturally increase its nitric oxide level (which helps support): Blood Pressure, Triglycerides, Energy Levels, Workout Endurance, Sexual Function.
Advertiser:
Cerebral Success
Product:
SmartX Premium Brain Supplement
Case Number:
5761
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Cognitive
Types of Claims:
  • Efficacy
  • Performance
  • Testimonials
Examples of Claims:
  • Designed to enhance memory, focus & mental agility: boost focus & concentration; stimulate mental energy & agility; enhance memory & recall; improve brain health & function; and reduce anxiety.
  • Cerebral Success was specifically designed as a study pill to provide an Adderall alternative for students who are taking the drug without a prescription.
Advertiser:
Nature’s Way Brands, LLC
Product:
Alive! Women’s Energy, Alive! Men’s Energy, Alive! Women’s 50+, and Alive! Men’s 50+ Multivitamins
Case Number:
5739
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Bayer Consumer Healthcare
Supplement Category:
  • Multivitamin
Types of Claims:
  • Establishment
  • Performance
Examples of Claims:
  • Made with 26 fruits and vegetables.
  • Superior Potency – 100%+ daily value of 20 vitamins/minerals.
Advertiser:
New Nordic US, Inc.
Product:
Hair Volume
Case Number:
5606
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Hair Health
Types of Claims:
  • Testimonials
  • Performance
Examples of Claims:
  • After a few weeks with Hair Volume I was impressed. My hair looks great. I’m so happy I have found these tablets.
Advertiser:
New Nordic US, Inc.
Product:
Mulberry Zuccarin Dietary Supplement
Case Number:
5333
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Blood Sugar
Types of Claims:
  • Endorsement
  • Efficacy
  • Ingredient
  • Performance
Examples of Claims:
  • Stabilize your blood sugar levels with this new highly concentrated mulberry leaf extract.
  • Block carbohydrate digestion and regulate your blood sugar with this new unique and highly concentrated mulberry leaf extract.
Advertiser:
RDK Global Pharmaceuticals
Product:
Provailen
Case Number:
5727
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
CRN
Supplement Category:
  • Joint Health
Types of Claims:
  • Establishment
  • Performance
  • Testimonials
Examples of Claims:
  • Stops Arthritis Pain At The Source!
  • 87.6% of clients asked experience up to 90% reduction in arthritis pain.
  • …why would you not try this fungus which has proven to help alleviate the majority of arthritis issues?
Advertiser:
Pursuit of Research, LLC
Product:
Nutriiveda Dietary Supplement
Case Number:
5725
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NourishLife, LLC
Supplement Category:
  • Cognitive
  • Speech Development
Types of Claims:
  • Establishment
  • Performance
Examples of Claims:
  • ..many others seeing the same surges in their children (of all ages from 2 years old to teens to adults) with diagnosis of apraxia, autism, TBI, global delays, ADHD.
  • Nearly 100% success rate...results within a few days.
Advertiser:
LifProducts, Inc
Product:
F’rst Defenz
Case Number:
5331
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Immune Health
Types of Claims:
  • Ingredient
  • Preventive Health
  • Exclusivity
  • Testimonials
Examples of Claims:
  • Helps: Stop a Cold and Sore Throat, Maintain Healthy Gums & Teeth, Remove Plaque and Tartar, Freshen Breath.
  • Uniquely formulated with 100% natural essential oils and herbal extracts.
Advertiser:
DSM Nutritional Products LLC
Product:
life'sDHA Omega-3 Supplements
Case Number:
5663
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Establishment
  • Performance
Examples of Claims:
  • Looking for a better way to remember things? Remember life’s DHA.
  • Life’sDHA is the only omega-3 clinically shown to improve memory.