1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
Iovate Health Sciences International, Inc.
Product:
Six Star Whey Protein Plus
Case Number:
5831
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Muscle Health
Types of Claims:
  • Establishment
  • Performance
  • Testimonials
Examples of Claims:
  • Scientifically Shown To Build 70% More Muscle.
  • Test Subjects Gained 4x The Muscle.
  • ..Clinically Shown To Build More Muscle And Strength Than Whey Protein Alone.
Advertiser:
Neogenis, LLC
Product:
Neo40 Daily Dietary Supplements
Case Number:
5770
Type:
  • NARB Panel
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Cardiovascular Health
Types of Claims:
  • Establishment
  • Performance
Examples of Claims:
  • Neo40 Daily is proven to help the body naturally increase its nitric oxide level (which helps support): Blood Pressure, Triglycerides, Energy Levels, Workout Endurance, Sexual Function.
Advertiser:
SlimGenics, LLC
Product:
SlimGenics Weight-Loss Clinics
Case Number:
5807
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Minnesota Weight Control, LLC
Supplement Category:
  • Weight Loss
Types of Claims:
  • Testimonials
  • Performance
Examples of Claims:
  • I was amazed at how fast the weight came off and I was never hungry.
  • I lost 40 pounds … [and] learned how to keep the weight off for good.
  • Individualized, step-by-step nutritional plan that gives you the framework to eat the right foods at the right times, resulting in rapid weight-loss.
Advertiser:
Natural Factors, Inc.
Product:
CurcuminRich Tumeric Root Extract with Theracurmin, Theracurmin-Pro 300, Theracurmin-Pro 600
Case Number:
5804
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Europharma, Inc.
Supplement Category:
  • Inflammation
Types of Claims:
  • Establishment
  • Superiority
Examples of Claims:
  • The most absorbable curcumin on the market.
  • Clinically proven as the most bioavailable curcumin.
  • Number one absorbed form of curcumin.
Advertiser:
Nature's Way Brands, LLC
Product:
Alive! Women’s Energy, Alive! Men’s Energy, Alive! Women’s 50+, and Alive! Men’s 50+ Multivitamins
Case Number:
5739C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
Bayer Consumer Healthcare
Supplement Category:
  • Multivitamin
Types of Claims:
  • Implied Claim
Examples of Claims:
  • With Alive! you will find Orchard Fruits™ and Garden Veggies™ in every multivitamin.
Advertiser:
New Nordic
Product:
Hair Volume
Case Number:
5606CIII
Type:
  • Compliance (#3)
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Hair Health
Types of Claims:
  • Testimonials
  • Performance
Examples of Claims:
  • Testimonial that product will halt hair loss
Advertiser:
Lifes2Good, LLC
Product:
Viviscal
Case Number:
5794
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Hair Health
Types of Claims:
  • Establishment
  • Performance
Examples of Claims:
  • Discover the clinically proven answer to thicker, fuller, hair.
  • Promotes Existing Hair Growth.
Advertiser:
Nature4Life
Product:
Tomato Natural Weight Loss Capsule
Case Number:
5787
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
  • Establishment
  • Performance
Examples of Claims:
  • Acts as a powerful appetite suppressant, increase metabolism in the stomach.
  • Lower the level of triglycerides and cholesterol in the blood, tomato pills beat heart disease.
Advertiser:
Obesity Research Institute
Product:
Lipozene
Case Number:
5786
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
CRN
Supplement Category:
  • Weight Loss
Types of Claims:
  • Establishment
  • Performance
Examples of Claims:
  • Lipozene is an all-natural weight loss supplement that is clinically proven to help you lose weight and pure body fat.
  • In an independent study, not only did participants taking Lipozene lose weight, but 78% of each pound lost was pure body fat.
Advertiser:
LifeCaps Nutraceuticals, LLC
Product:
LifeCaps
Case Number:
5784
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Meal Replacement/Survival Pill
Types of Claims:
  • Health and Safety
  • Performance
  • Ingredient
  • Nutrition
Examples of Claims:
  • LifeCaps (Emergency Food-Replacement Pill) will not only help sustain your life in an emergency, it will help keep you healthy, satiated and comfortable as well
  • ...contains the perfect amount of nutrients that work together with our proprietary micro-particulate blend to create a metabolic trigger…
  • [t]his allows your brain and vital organs to utilize the sugars, proteins and carbohydrates that are stored within body fat for energy.
  • LifeCaps is safe for children over 4 years of age.