1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
Great HealthWorks, Inc.
Product:
Omega XL
Case Number:
5870
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Omega-3
  • Joint Health
Types of Claims:
  • Comparative
  • Superiority
  • Performance
  • Testimonials
Examples of Claims:
  • Omega XL is pure and contains no levels of harmful toxins or PCBs that are sometimes associated with fish oil products sourced from other parts of the world.
  • Makes It Easy For You To Get Back What Joint Pain and Inflammation Are Limiting You From Doing Because Omega XL Works!
Advertiser:
Motherlove Herbal Company
Product:
More Milk Plus
Case Number:
5865
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Lactation Support
Types of Claims:
  • Efficacy
  • Performance
  • Testimonials
Examples of Claims:
  • A safe and effective herbal formula designed to quickly increase breast milk for breastfeeding mothers. • Best selling breastfeeding supplement in the U.S.
  • Best selling breastfeeding supplement in the U.S.
Advertiser:
Aspire Beverage Company
Product:
Aspire Sports Drink
Case Number:
5861
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Van-Stokely Camp, Inc.
Supplement Category:
  • Functional Food
  • Immune Health
Types of Claims:
  • Performance
  • Superiority
Examples of Claims:
  • The vitamin B3 in ASPIRE has been proven to increase HDL levels (good cholesterol)…,thus decreasing the risk of cardiovascular disease.
  • The antioxidants in ASPIRE make …it easier to fight colds, flu, and infections.
  • Gatorade is “junk,” “artificial junk,” or “old neon colored junk".
Advertiser:
Inspired Nutrition, LLC
Product:
Ultimate Bio-Fibrin
Case Number:
5857
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Fibrin Dissolution
Types of Claims:
  • Establishment
  • Performance
Examples of Claims:
  • The Best Enzymes Clinical Studies Show to Dissolve Fibrin Biofilms, Cysts and Internal Scarring!” “New hope for conquering chronic diseases like MRSA staph, Lyme disease, HIV, Hepatitis, Shingles, Herpes.”
Advertiser:
Institute For Vibrant Living
Product:
Alleviate
Case Number:
5852
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Joint Health
Types of Claims:
  • Establishment
  • Performance
  • Testimonials
Examples of Claims:
  • Bone-on-bone pain is history.
  • …also includes an herbal painkiller SO powerful, many of our customers have reported almost instant relief.
  • • …also includes an herbal painkiller SO powerful, many of our customers have reported almost instant relief. •
Advertiser:
Health Solutions, LLC
Product:
PhytoZon Supplements
Case Number:
5850
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Cognitive
  • Energy
  • Cardiovascular Health
  • Joint Health
Types of Claims:
  • Performance
Examples of Claims:
  • Forget Pain Today.
  • Proven Effective Results.
Advertiser:
Pursuit of Research, LLC
Product:
Nutriiveda Dietary Supplement
Case Number:
5725C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
NourishLife, Inc.
Supplement Category:
  • Cognitive
  • Speech Development
Types of Claims:
  • Testimonials
  • Performance
Examples of Claims:
  • Strong parental and professional anecdotal reports that it's helping those with autism, apraxia, ADHD, seizures, TBI and other conditions within days of use.
  • NOTE: Referred to Government Agency: Yes. (Discontinued as per FTC closing letter)
Advertiser:
Marabou Limited
Product:
GenFX
Case Number:
5266C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Cognitive
  • Sleep
  • Anti-aging
  • Sexual Performance
  • Weight Loss
  • Bone Health
  • Cholesterol
Types of Claims:
  • Testimonials
  • Performance
Examples of Claims:
  • GenFX will boost HGH levels to “more youthful levels."
  • Skin that looks and feels firmer and smoother, weight loss with decreased body fat, increased lean muscle, greater memory and focus...
  • ...better mood, stronger bones and increased bone density, lowered cholesterol, clearer healthier vision, better sleep and reinvigorated sex drive and performance.
Advertiser:
Silver Star Brands, Inc.
Product:
Native Remedies® A+ TestCalmer
Case Number:
5840
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Cognitive
Types of Claims:
  • Testimonials
  • Performance
Examples of Claims:
  • Herbal supplement for a calm mood and memory function during test taking.
  • Supports nerves without ‘dulling’ the mind or affecting concentration.
  • Supports confidence to maximize study efforts.
Advertiser:
All Health Supplement Systems, LLC
Product:
Big "C" Dietary Supplements
Case Number:
5837
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Immune Health
Types of Claims:
  • Performance
Examples of Claims:
  • Research the 16 ingredients, they all have shown different positive results in battling cancer in various lab studies and may help.
  • As many as 70% of known causes of cancers are avoidable and are related to diet and lifestyle.