1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
Bell Lifestyle Products
Product:
Virux Viral Infections #42
Case Number:
5738
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Immune Health
Types of Claims:
  • Health and Safety
Examples of Claims:
  • Helps you with sexually transmitted diseases, herpes, cold sores, and influenza.
  • African plant base that has the ability to inhibit virus replication in our bodies.
  • Virux works immediately to lessen or kill herpes and other viruses (implied claim).
Advertiser:
iSatori, Inc.
Product:
Energize- The All-Day Energy Pill
Case Number:
5714
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Energy
Types of Claims:
  • Establishment
  • Performance
Examples of Claims:
  • Just take two Energize tablets in the morning for all-day energy.
  • No Jitters, No Crash, No Bitter Taste!
  • 8-Hour Efficacy Shown in Clinical Testing.
Advertiser:
Lutimax Nutraceuticals, LLC
Product:
Lutimax Pediatric Powder & Pediatric Powder with L-Theanine
Case Number:
5709
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • ADD/ADHD
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • ...can help with speech improvement, emotional attachment, cognitive functions, coordination, behavior outbursts, attention span, intimacy, interaction, and comprehension.
  • If you have a hyper-active child Lutimax Pediatric Powder with L-Theanine would be recommended as a first choice.
  • ..clinically shown to help improve the quality of life in children.
Advertiser:
Akeso Health Sciences, LLC
Product:
MigreLief Original Formula for Adults & Children's Migrelief
Case Number:
5706
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Migraine Relief
Types of Claims:
  • Establishment
  • Performance
  • Testimonials
Examples of Claims:
  • MigreLief contains a patented ‘Triple Therapy’ approach to reestablishing normal cerebrovascular tone and function which is disrupted in children who have migraines.
  • Puracol, MigreLief’s blend of 2 unique feverfew sources, magnesium from 2 sources and high dose, highly absorbable riboflavin (Vitamin B-2) have all independently been shown to be of significant therapeutic benefit to chronic migraine sufferers.
Advertiser:
geneME, LLC
Product:
geneME Wellness Supplements
Case Number:
5690
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Personalized Wellness
Types of Claims:
  • Establishment
  • Performance
Examples of Claims:
  • Scientifically-Validated Wellness Formula Made Just for You.
  • Only geneME is scientifically formulated to reverse your personal and specific genetic weaknesses.
Advertiser:
Elements of Health Care, LLC
Product:
L-arginine Plus
Case Number:
5680
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
CRN
Supplement Category:
  • Anti-aging
  • Cardiovascular Health
  • General Health
Types of Claims:
  • Establishment
  • Performance
  • Testimonials
Examples of Claims:
  • L-arginine Plus™ is based on a Nobel Prize winning medical breakthrough that some consider to be one of the most important advancements in the fight to naturally lower High Blood Pressure, Stroke, High Cholesterol, and Heart Attack in the last 50 years!
  • L-arginine supplementation has been shown to encourage the pituitary gland to release human growth hormone (HGH).
Advertiser:
Brain Research Labs
Product:
Procera AVH
Case Number:
5073C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Performance
Examples of Claims:
  • Vinpocetine, a substance that helps deliver increased oxygen and glucose to your brain.
Advertiser:
Pharmavite, LLC
Product:
NatureMade Letter Vitamins, Fish Oil, Flaxseed Oil, CoQ10 and Diabetes Health Pack Supplements
Case Number:
5675
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
NAD
Supplement Category:
  • General Health
Types of Claims:
  • Superiority
Examples of Claims:
  • #1 Pharmacist Letter Vitamin Brand (US News & World Report - Pharmacy Times Survey)
Advertiser:
Living Essentials
Product:
5-Hour Energy
Case Number:
4749C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Energy
Types of Claims:
  • Performance
Examples of Claims:
  • No crash!
Advertiser:
Trinity Sports Group, LLC
Product:
NeuroImpact
Case Number:
5666
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Establishment
  • Testimonials
Examples of Claims:
  • Brain Recovery Support for Contact Sports.
  • Clinically Tested.
  • Patent-pending product clinically proven to support proper neurological function after contact sports.