1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
Beauty Science Group, Inc.
Product:
Hair La Vie
Case Number:
6055
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
Brock Beauty, Inc.
Supplement Category:
  • Hair Health
Types of Claims:
  • Performance
  • Testimonials
  • Endorsement
Examples of Claims:
  • The ingredients in Hair La Vie help promote existing hair growth.
  • Whether you want to give the appearance of naturally healthy hair, need help to strengthen your strands, fortify your follicles, support your scalp, or promote vibrant, beautiful hair we’ve got you covered.
  • Hair La Vie uses natural and safe ingredients; no fillers, harsh chemicals or artificial flavoring/coloring.
  • Editorial content and claims on a third-party website.
Advertiser:
OLLY Public Benefit Corporation
Product:
Kids Mighty Immunity
Case Number:
6068
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
CRN
Supplement Category:
  • Immune Health
Types of Claims:
  • Performance
Examples of Claims:
  • Formulated to help support little immune systems in the biggest way to help keep kids healthy and happy year-round.
  • Wellmune. These beta glucans support immune health by helping to promote built-in cellular defense mechanisms.
  • Elderberry. Respect your elders – this super food has been used for centuries to support the immune systems.
  • Zinc. An essential mineral that helps keep immune cells functioning in tip-top shape.
Advertiser:
UltraBotanical, Inc.
Product:
UltraCur
Case Number:
6052
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
Europharma, Inc.
Supplement Category:
  • Inflammation
  • Pain Relief
  • Antioxidant
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • High Absorption: most advanced Curcumin available – speeds absorption in less than 20 minutes.
  • Potency Strength: Achieve clinically relevant serum levels, with 15,000 times the bioavailability of standard curcumin and 100 times the bioavailability of piperine curcumin combination products.
  • Only curcumin complex to achieve clinically-relevant serum levels.
Advertiser:
The Procter & Gamble Company
Product:
MiraFIBER
Case Number:
6051
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
Bayer Healthcare, LLC
Supplement Category:
  • Fiber
  • Digestive Health
Types of Claims:
  • Performance
Examples of Claims:
  • Less likely to cause gas.
Advertiser:
Jelly Belly Candy Company
Product:
Jelly Belly Sports Beans Energizing
Case Number:
6048
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Functional Food
  • Energy
  • Fat Burning
  • Antioxidant
Types of Claims:
  • Establishment
  • Ingredient
  • Nutrition
Examples of Claims:
  • ports Beans Energizing Jelly Beans are formulated to help fuel the body during intense exercise.
  • Clinically proven to maximize sports performance, each bean is loaded with carbs for fuel, electrolytes to help maintain fluid balance and vitamins to optimize energy release and protect cells against oxidative damage.
  • Scientifically Formulated to Maximize Sports Performance.
Advertiser:
KARDASHIAN, Kourtney, et. al.
Product:
FitTea
Case Number:
6046
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Weight Loss
  • Energy
  • Immune Health
Types of Claims:
  • Endorsement
  • Implied Claim
Examples of Claims:
  • The endorsers of FitTea failed to disclose when they were paid to endorse FitTea and did not disclose in any way their material connection to FitTea, a connection that consumers would not expect when viewing their social media posts about the product.
Advertiser:
Akeso Health Sciences, LLC
Product:
MigreLief Dietary Supplements
Case Number:
5706C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
Challenger:
CRN
Supplement Category:
  • Migraine Relief
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • In addition of high doses of riboflavin, a specific combination of two forms of magnesium which maximize absorption and efficacy are used in MigreLief...contains high levels of parthenolides and other active components which other feverfew products canno
  • MigreLief combines all three of these ingredients into one formula, at the dosages the clinical studies show are beneficial.
  • ...can safely be used with your migraine prescription medications or by itself.
Advertiser:
Fit Products, LLC
Product:
FitTea
Case Number:
6042
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Weight Loss
  • Energy
  • Immune Health
Types of Claims:
  • Express Claim
  • Testimonials
Examples of Claims:
  • Boost Energy, Boost Immunity, Boost Metabolism, Burn Fat
  • "It did everything it said and more, it curbed my appetite, last month I found out that it lowers blood pressure and cholesterol levels, that was incredible."
Advertiser:
Slim-Fast Foods Comapny
Product:
Slim-Fast 100 Calorie Snack
Case Number:
6039
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Functional Food
  • Weight Loss
Types of Claims:
  • Implied Claim
  • Native Advertising
Examples of Claims:
  • Article titled “Snack Your Way to Slim,” told the stories of three women who “met their weight loss goals the easy way – by picking a plan that works and giving in to their cravings” and claiming Slim-Fast is the “superfast slim-down secret - cover story
Advertiser:
NEOCELL CORPORATION
Product:
NeoCell Collagen Dietary Supplement
Case Number:
6032
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
Health Logic, Inc.
Supplement Category:
  • Joint Health
Types of Claims:
  • Performance
  • Ingredient
  • Implied Claim
  • Product Description
Examples of Claims:
  • The true science of collagen.
  • Supports joint comfort and mobility.