1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
Interceuticals, Inc.
Product:
BetterWOMAN
Case Number:
5485
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Urinary Health
Types of Claims:
  • Efficacy
  • Establishment
Examples of Claims:
  • Clinically tested herbal supplement.
  • Reduce urinary frequency; improves urine control.
Advertiser:
Bayer Healthcare
Product:
Citrical Slow Release 1200
Case Number:
5478
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Pfizer Healthcare
Supplement Category:
  • Bone Health
Types of Claims:
  • Efficacy
Examples of Claims:
  • You only have to take it once per day for your daily dose.
Advertiser:
Vital Pharmaceuticals, Inc. d/b/a VPX Redline
Product:
Medivin 100% Natural Liquid Vitamin & Mineral Delivery System
Case Number:
5475
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Sports Nutrition
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • It's not the amount you take, it's what you absorb and utilize.
Advertiser:
EuroMedica, Inc.
Product:
PhosphOmega-3/Vectomega Supplements
Case Number:
5474
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Omega-3
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • Up to 50 times greater absorption than fish oil.
  • Greatly enhanced bioavailability and stability than fatty acids on triglyceride carriers such as fish oil.
  • 100% sustainable.
Advertiser:
i-Health, Inc.
Product:
BrainStrong
Case Number:
5471
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • You nurtured his brain with DHA when he was in the crib. Why stop now when he is expanding his territory? (Implied claim that “[a] child’s brain will not develop and function well without DHA supplementation.”).
  • Provides an important brain nutrient lacking in most kids’ diets.
Advertiser:
Generix Laboratories, LLC
Product:
BiphedAdrene Weight-Loss & Energy-Boosting Supplements
Case Number:
5467
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
CRN
Supplement Category:
  • Energy
  • Weight Loss
Types of Claims:
  • Performance
Examples of Claims:
  • While the pills do cause rapid weight loss (no doubt about that), most people buy them as ‘speed pills.
  • These amphetamine-like compounds provide not only very substantial weight-loss, but also a similar mood and energy boost.
Advertiser:
Lunada Biomedical, Inc.
Product:
Amberen
Case Number:
5466
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Menopause
Types of Claims:
  • Efficacy
Examples of Claims:
  • Provides an effective all-in-one solution for common symptoms of menopause. Most women begin experiencing relief in just a few days.
  • Completely natural; contains no artificial hormones or harmful ingredients, and is clinically proven to rejuvenates your natural neuroendocrine mechanisms.
Advertiser:
Dream Brand, LLC
Product:
Add Lib
Case Number:
5451
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Energy
  • Mood
  • Female Sexual Health
Types of Claims:
  • Performance
  • Health and Safety
Examples of Claims:
  • All natural supplement for women to feel better physically, mentally and emotionally – a holistic approach to sustain energy and reduce anxiety.
  • Promotes energy, a healthy mood and sexual desire...Ingite your desire.
Advertiser:
Good Health Naturally, LLC
Product:
Serranol Supplements
Case Number:
5441
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Blood Pressure
  • Cognitive
  • Diabetes
  • Erectile Dysfunction
  • Weight Loss
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • Powerful astonishing formula to fight everything from joint problems to life-threatening conditions like cancer.
  • This product, which contains an incredible formulation of unique ingredients also, has a remarkable ability to increase energy levels and improve the condition of all cells in the body.
  • Fight premature aging and unhealthy body with this amazing natural formulation.
  • No reports of serious side effects or interactions with drugs.
Advertiser:
Irwin Naturals
Product:
Doctor Developed Clear Pure Complexion
Case Number:
5435
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Skin Health
Types of Claims:
  • Efficacy
  • Ingredient
Examples of Claims:
  • Advanced pro-nutraceutical complex targets internal factors that influence problematic skin. Revolutionary skin care product that addresses acne prone skin.
  • Implied claim that it treats and eliminates acne.