1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
NNC, LLC
Product:
Vitali-T-Aid™
Case Number:
5373
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Sexual Performance
Types of Claims:
  • Efficacy
  • Performance
  • Ingredient
Examples of Claims:
  • Supports Healthy Erectile Functions
  • Helps make men strong, sexy and virile again.
  • 85% of the clinical trial group reported an improvement in sexual desire and performance in just 21 days
Advertiser:
Iceberg Labs, LLC
Product:
Immune Shield
Case Number:
5280
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
CRN
Supplement Category:
  • Immune Health
Types of Claims:
  • Efficacy
  • Performance
Examples of Claims:
  • Preventive Medicine for any Form of Flu.
  • improve your metabolism & energize you every time.
  • Protects us against diseases by identifying and destroying “Pathogens” and “Tumor Cells".
Advertiser:
Nu Century Herbs
Product:
Resprin
Case Number:
5356
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Respiratory Health
Types of Claims:
  • Clinically Proven/Shown
  • Ingredient
Examples of Claims:
  • The natural herbal breathing enhancer is specially formulated with a unique blend of 23 herbs, clinically shown to support respiratory health and clearer breathing.
  • The natural solutions for your asthma/allergy customers growing healthcare concerns.
Advertiser:
Vital Pharmaceuticals, Inc.
Product:
Meltdown Fat Assault RTD Beverage and Fat Incinerator Capsules
Case Number:
171
Type:
  • NARB Panel
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
  • Performance
Examples of Claims:
  • Meltdown Capsules University Proven To: Burn Fat for 6+ hours and Increase Fat Utilization by 56%.
  • Increase Metabolism up to 14% for 3+ Hours!
  • 273% better than the infamous caffeine plus ephedrine stack.
Advertiser:
Cambridge Institute for Better Vision
Product:
EYEMAX-plus
Case Number:
5349
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Multivitamin
Types of Claims:
  • Comparative
  • Superiority
  • Endorsement
Examples of Claims:
  • This comprehensive, balanced formula has more vision-protecting nutrients than other popular brands.
  • The people who take EYEMAX-plus can sense it, and research proves it too.
  • Now his eye doctors tell us that his vision has completely stabilized.
Advertiser:
Any, Inc.
Product:
KetoMist Spray
Case Number:
5321
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
Examples of Claims:
  • Average loss is 30 lbs. in 30 days.
  • Virtually 100% Success Rate.
  • Lose FAT, not Muscle!
  • This has been the absolute best thing I've ever done for weight loss and I now know I can lose the next 20 pounds.
Advertiser:
Bayer HealthCare, LLC
Product:
Citracal Bone Density Builder with Genistein
Case Number:
5330C
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Pfizer, inc.
Supplement Category:
  • Bone Health
Types of Claims:
  • Performance
Examples of Claims:
  • With Genistein—as you age, it gets harder to build bone density with calcium and Vitamoin D alone.
Advertiser:
Nordic Naturals, Inc.
Product:
Ultimate Omega Sport 90
Case Number:
5344
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Zone Labs, Inc.
Supplement Category:
  • Omega-3
Types of Claims:
  • Superiority
  • Comparative
Examples of Claims:
  • Nordic Naturals has perfected fish oils by offering great taste, purity and unmatched freshness levels.
  • Our products consistently test far below acceptable national and international pharmaceutical limits.
Advertiser:
Pharmavite, LLC
Product:
TripleFlex Liquid Softgels
Case Number:
5343
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Joint Health
Types of Claims:
  • Speed
  • Performance
  • Comparative
Examples of Claims:
  • Unlike pain relievers, TripleFlex works with your body to naturally improve joint comfort, mobility and flexibility in as little as 7 days.
  • Triple Strength.
Advertiser:
Rexall Sundown, Inc.
Product:
Osteo Bi-Flex
Case Number:
5334
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Joint Health
Types of Claims:
  • Comparative
  • Speed
  • Efficacy
  • Performance
Examples of Claims:
  • Joint support formula designed to show improvement in joint comfort within 7 days!
  • Features 5-LOXIN Advanced - a patent pending special natural extract of Boswellia Serrata that shows improvement in joint comfort within 7 days.
  • #1 Doctor & Pharmacist Recommended Brand.