1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
FWM Laboratories, Inc.
Product:
Acai Berry products
Case Number:
5163
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Antioxidant
  • Weight Loss
  • Cognitive
Types of Claims:
  • Comparative
  • Performance
  • Efficacy
Examples of Claims:
  • Fight fat and lose weight.
  • Higher antioxidants than pomegranate and blueberry.
  • Fight free radical damage.
  • Increases energy and fights fatigue.
Advertiser:
Pharmavite, LLC
Product:
Pharmavite LLC Nature Made Prenatal + DHA Liquid Softgel
Case Number:
5160
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Perrigo Company
Supplement Category:
  • Prenatal Health
Types of Claims:
  • Ingredient
  • Exclusivity
  • Efficacy
  • Preventive Health
Examples of Claims:
  • …Nature Made offers the first OTC supplement that combines a prenatal multivitamin with DHA in one single softgel.
  • …formulated with 23 key vitamins, minerals and essential Omega-3 Fatty Acids that may benefit the neurological development of the fetus and health of the mother during pregnancy and may reduce the risk of having a child with brain or spinal cord birth def
Advertiser:
SYNTRATECH
Product:
Syntra-5 Total Body Solution
Case Number:
5150
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Blood Sugar
Types of Claims:
  • Efficacy
  • Comparative
  • Clinically Proven/Shown
Examples of Claims:
  • #1 Recommended Blood Sugar Discovery.
  • Clinically Tested for Optimal Support of: Weight Management; Blood Sugar; Blood Pressure
  • Fasting Blood Sugar - from 196 to 89
Advertiser:
Lifes2good Natural Healthcare
Product:
Viviscal
Case Number:
5136
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Hair Health
Types of Claims:
  • Endorsement
  • Ingredient
  • Efficacy
  • Performance
Examples of Claims:
  • Recommended by top celebrities and models.
  • Viviscal is doctor recommended.
  • I have seen slowing down of hair loss and improvement of hair characteristics including hair texture and diameter.
  • 100% natural ingredients make Viviscal safe and free of harmful side effects.
Advertiser:
Cobalis
Product:
PreHistin
Case Number:
5135
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Immune Health
Types of Claims:
  • Exclusivity
  • Clinically Proven/Shown
  • Performance
  • Efficacy
  • Speed
  • Duration
Examples of Claims:
  • PreHistin is the World's First Pre Histamine.
  • PreHistin was clinically shown to effectively maintain healthy IgE levels which have been linked to allergy symptoms such as sneezing, nasal congestion and runny nose.
  • PreHistin helps build your immune system and has been shown to keep working for weeks after you stop taking it.
Advertiser:
Hollywood Health and Beauty Ltd.
Product:
Trimball EXP 200
Case Number:
5112
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
CRN
Supplement Category:
  • Weight Loss
  • Appetite Suppression
Types of Claims:
  • Clinically Proven/Shown
  • Efficacy
  • Performance
  • Ingredient
  • Endorsement
  • Speed
Examples of Claims:
  • The effects were immediate. I ate everything I liked and as much as I liked. • The least amount of weight loss for anyone tested is 33 pounds.
  • The least amount of weight loss for anyone tested is 33 pounds.
  • It is the highest concentration of this active ingredient recommended by medical doctors for a 100% safe usage of these capsules.
  • These two properties have been confirmed by many clinical studies...
Advertiser:
Quten Research Institute
Product:
Qunol CoQ10
Case Number:
5113
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
CRN
Supplement Category:
  • Blood Sugar
  • Blood Pressure
  • Cardiovascular Health
Types of Claims:
  • Speed
  • Clinically Proven/Shown
  • Comparative
  • Superiority
  • Efficacy
  • Preventive Health
Examples of Claims:
  • Up to 6X better absorption than regular CoQ10.
  • Taking Qunol reduces both systolic & diastolic pressure by 10% over an 8 week period.
  • Medically Proven Efficacy
  • Doctor recommended CoQ10 formula
  • This reduces the risk of heart disease, stroke, kidney disease and dementia.
Advertiser:
Nutramax Laboratories
Product:
Trigosamine Fast Acting (Trigo FA)
Case Number:
156
Type:
  • NARB Panel
Date of Decision:
Referred to Government Agency:
Challenger:
Patent Health, Inc.
Supplement Category:
  • Joint Health
Types of Claims:
  • Efficacy
  • Clinically Proven/Shown
Examples of Claims:
  • Trigosamine Fast-Acting has been clinically shown to get results in as little as 3 days.
  • Just released clinical study says new pill works 600% faster than Glucosamine alone.
  • 2 caplet dose for fast, all day joint relief.
Advertiser:
Good Living Labs, LLC
Product:
Good Days Herbal Supplement
Case Number:
5101
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Ingredient
  • Performance
  • Efficacy
Examples of Claims:
  • …to calm and refresh your mind and body, and to help you feel energized and strong - both physically and emotionally.
  • Use Positive Mood Formula Daily for: • Depressed Mood • Low Self Esteem • Fatigue and Loss of Interest and Motivation.
  • L-theanine: Helps you be calm and stay in an alert state.
Advertiser:
American Reduction Systems, LLC
Product:
Cold Turkey Tea
Case Number:
5100
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
NAD
Supplement Category:
  • Smoking Cessation
Types of Claims:
  • Efficacy
  • Exclusivity
  • Ingredient
  • Comparative
Examples of Claims:
  • Guaranteed to reduce nicotine withdrawal symptoms by up to 100% or your money back!
  • …the only true all natural, organic smoking cessation product on the market today.
  • Our perfect blend of Cold Turkey tea contains alkaloids which specifically bind to the nicotine receptors, thus reducing, and in some cases elimination, nicotine withdrawal symptoms.