1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
Hansen Beverage Company
Product:
Monster Energy Drinks
Case Number:
5086
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
Living Essentials
Supplement Category:
  • Energy
Types of Claims:
Examples of Claims:
  • (This case involved missing labels on the energy drinks. No express claims were cited other than the drink being labeled as an "Energy Supplement").
Advertiser:
Slimforce7.com
Product:
Slim Force 7
Case Number:
5054
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
  • Performance
  • Endorsement
  • Efficacy
  • Clinically Proven/Shown
  • Speed
Examples of Claims:
  • After 10 days I had lost 20 pounds.
  • 40 lbs in less than a month.
  • You can lose up to 1 pound in 8 hours.
  • You just don't lose weight, your whole metabolism is gradually modified.
  • SlimForce 7 is a weight loss product that has been the subject of many studies and research.
Advertiser:
P & G
Product:
Align
Case Number:
5084
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Digestive Health
Types of Claims:
  • Efficacy
  • Superiority
  • Clinically Proven/Shown
  • Exclusivity
  • Comparative
Examples of Claims:
  • Align is the #1 Gastroenterologist-Recommended probiotic supplement that helps you build and maintain a stronger, healthier digestive system.
  • Only Align contains Bifantis, which gives you a probiotic supplement that is clinically proven against 5 signs of digestive imbalance, providing ongoing protection against episodic constipation, diarrhea, urgency, gas and bloating.
Advertiser:
Metabolic Research
Product:
Stemulite
Case Number:
5075
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
  • Speed
Examples of Claims:
  • Increased Muscle Gain and Endurance.
  • Increased Weight Loss and Fat Loss.
  • Using Stemulite, I have seen results in 2-3 weeks.
  • In just 5 days, my endurance has increased 25%.
Advertiser:
Brain Research Labs, LLC
Product:
Procera AVH
Case Number:
5073
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
CRN/NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Speed
  • Exclusivity
  • Superiority
  • Ingredient
  • Efficacy
  • Performance
Examples of Claims:
  • First University-Validated Mood, Memory & Cognitive Enhancer with Double Proof Efficacy.
  • Procera AVH is a unique, doctor developed, patent pending, proprietary formula of natural ingredients - proven by one of the world's premier brain research centers to energize the brain, uplift mood, improve memory and sharpen the mind.
  • Clinically shown to restore the memory and brain power you had 10-15 years ago.
  • It's a fast-acting formula.
Advertiser:
Sensa Products, LLC
Product:
Sensa Weight Loss System
Case Number:
5072
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
  • Efficacy
  • Superiority
  • Clinically Proven/Shown
Examples of Claims:
  • Sensa was proven effective in one of the largest clinical studies ever performed on a non-prescription weight loss product.
  • No other weight-loss product has such extraordinary clinical results.
  • Sensa works with your body's natural impulses, not against them.
Advertiser:
Deephaven Nutraceuticals
Product:
Bravina
Case Number:
5071
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Speech Development
Types of Claims:
  • Endorsement
  • Efficacy
Examples of Claims:
  • Bravina will provide you with the control and confidence you need for public speaking.
  • It has changed my life and given me the confidence to speak in any situation to any type of crowd - large or small.
  • I took a Bravina tablet and could feel my stress level decrease.
Advertiser:
Living Essentials
Product:
5-Hour Energy Drink
Case Number:
5065
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
Hansen Beverage Company
Supplement Category:
  • Energy
Types of Claims:
  • Comparative
  • Superiority
  • Implied Claim
Examples of Claims:
  • …5 Hour Energy contains zero sugar and only 4 calories.
  • Over 12 teaspoons of sugar and 200 calories in these [Hansen's Monster] energy drinks.
Advertiser:
PatentHEALTH LLC
Product:
Trigosamine Fast Acting (Trigo FA)
Case Number:
5038
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
Nutramax Laboratories, Inc
Supplement Category:
  • Joint Health
Types of Claims:
  • Speed
  • Comparative
  • Superiority
  • Clinically Proven/Shown
  • Efficacy
Examples of Claims:
  • Trigosamine Fast-Acting has been clinically shown to get results in as little as 3 days. Participants continued to feel improvement throughout the 8 week trial.
  • Just released clinical study says new pill works 600% faster than Glucosamine alone.
  • It's a blend of herbal extracts that when combined with glucosamine improves absorption of nutrients and works quickly to improve mobility and flexibility.
Advertiser:
Removyl Corporation Ltd.
Product:
REMovyl Advanced Formula
Case Number:
5028
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
  • Speed
  • Ingredient
  • Endorsement
  • Superiority
Examples of Claims:
  • Some women have already lost up to 22 pounds in one week.
  • All this can be achieved without willpower, without any strict diet, without strenuous exercise.
  • This combination of essential oils has become what may the fastest and most efficient way to lose weight that has ever been observed with an entirely natural product.
  • I lost 11 pounds in less than a week without changing my eating habits and without strict diets.