1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
eFoodSafety.com
Product:
Cinnergen
Case Number:
4785
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Blood Sugar
Types of Claims:
  • Clinically Proven/Shown
  • Performance
Examples of Claims:
  • Clinically proven to control blood sugar.
  • Doctor Recommended Formula. Guaranteed To Work.
  • Over half the patients in our clinical study were able to stop taking prescribed medication.
  • 70% of people in our study had a decrease in A1c levels.
  • Cinnergen is a Natural Part of the Diabetes Diet!
Advertiser:
Bayer Consumer Healthcare
Product:
One-A-Day All-Day Energy
Case Number:
4684C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Energy
Types of Claims:
  • Performance
Examples of Claims:
  • All Day Energy
Advertiser:
Biotech Corporation International
Product:
Cognivin
Case Number:
4821
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Cognitive
  • Stress Management
Types of Claims:
  • Clinically Proven/Shown
  • Ingredient
  • Efficacy
  • Speed
Examples of Claims:
  • Clinically proven ingredients to help reduce 'forgetfulness'
  • Improve mental focus
  • It quickly boosts memory, learning and concentration...
  • Elevate mood
  • • Cognivin contains a proprietary blend of brain specific nutrients that are clinically proven to: Reduce stress and Anxiety; Provide Sustained Energy; Counteract Cognitive Decline
Advertiser:
Pure Life, LLC
Product:
Gabatrol
Case Number:
4816
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Cognitive
  • Stress Management
  • Depression
  • Anxiety
  • Mood
Types of Claims:
  • Exclusivity
  • Speed
  • Ingredient
  • Performance
  • Efficacy
Examples of Claims:
  • Get Quick Relief from Stress, Anxiety and Depression - Guaranteed
  • Gabatrol is the only 100% all natural product that effectively gives you fast relief from feelings of stress, anxiety, and depression.
  • Most users report feeling the anti-anxiety effects in as little as 10-20 minutes.
  • Gabatrol ingredients are healthy and safe and have the safest FDA classification, know as "GRAS" (Generally Regarded As Safe).
Advertiser:
Lipid Nutrition B.V. North America
Product:
PinnoThin
Case Number:
4813
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Weight Loss
  • Appetite Suppression
Types of Claims:
  • Performance
  • Clinically Proven/Shown
  • Exclusivity
  • Superiority
Examples of Claims:
  • PinnoThin significantly increases the release of CCK and GLP-1.
  • PinnoThin reduces prospective food intake.
  • PinnoThin is a patented, 100% natural ingredient that has been scientifically proven to suppress the desire to eat.
  • PinnoThin is "The New Breakthrough Appetite Suppressant".
Advertiser:
Biotivia N.A.
Product:
Transmax and Bioforte Resveratrol
Case Number:
4812
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
Resveratrol Partners, LLC
Supplement Category:
  • Antioxidant
Types of Claims:
  • Superiority
  • Exclusivity
  • Comparative
  • Processing and Manufacturing
Examples of Claims:
  • Our exclusive processing system results in up to a two times increase in availability of the critical isomer compared to trans-resveratrol sold by other suppliers.
  • Transmax promotes NAD and Sirt1-4 longevity enzymes shown to increase life span in mammals.
  • Transmax is processed in an oxygen and UV free clean room and packed in nitrogen gas to preserve its bioactivity.
  • Enhanced bioavailability means a more potent product and a better value for your dollar.
Advertiser:
Novartis Consumer Health
Product:
Benefiber
Case Number:
4977
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
The Procter & Gamble Co.
Supplement Category:
  • Fiber
Types of Claims:
  • Superiority
Examples of Claims:
  • New Benefiber® Caplets contain twice the amount of fiber as the leading fiber capsule.
  • You need to take the six caplets of Metamucil to get the same three grams of fiber.
  • Three Benefiber caplets equals one serving and provide three grams of fiber.
Advertiser:
Wyeth Consumer Healthcare
Product:
Centrum & Centrum Silver
Case Number:
4806
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
Bayer Consumer Healthcare
Supplement Category:
  • Multivitamin
Types of Claims:
  • Superiority
  • Comparative
Examples of Claims:
  • With our better balanced formula, we work together to bring out the best in each other.
  • Centrum balances combinations of nutrients to help them work to their full potential.
  • There's a lot to choose from, and then there's Centrum.
Advertiser:
The Dannon Company
Product:
DanActive with L. Casei Immunitas
Case Number:
4791
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Immune Health
Types of Claims:
  • Clinically Proven/Shown
  • Efficacy
  • Exclusivity
Examples of Claims:
  • Only DanActive has L. Casei Immunitas.
  • Clinically proven to help strengthen your body's defenses.
  • 25 studies have shown the beneficial effect of DanActive and L. Casei Immunitas.
Advertiser:
Rexall Sundown, Inc.
Product:
Osteo Bi-Flex
Case Number:
146
Type:
  • NARB Panel
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Joint Health
Types of Claims:
  • Clinically Proven/Shown
  • Efficacy
  • Superiority
Examples of Claims:
  • Advanced Double Strength
  • Advanced Triple Strength
  • The key ingredient Joint Shield™ is a potent extract of Boswellia serrata that is 10 times more concentrated than the typical Boswellic extracts.
  • #1 Doctor Recommended Brand