1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
Bayer Healthcare LLC
Product:
Vital & Sharp Mind
Case Number:
4736
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Performance
  • Ingredient
  • Implied Claim
  • Efficacy
Examples of Claims:
  • Remember their names? If not, try new Vital & Sharp Mind from Bayer Nutritional Science.
  • It supports memory, mental sharpness and healthy brain function.
  • Help keep your mind vital and active.
  • Contains Omega-3 (DHA) to support healthy rain function, B vitamins to support mental energy, and Gingko to help promote mental sharpness, memory and concentration.
Advertiser:
Sera-Pharma Labs
Product:
Amidren
Case Number:
4731
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Sexual Performance
  • Men's Health
Types of Claims:
  • Exclusivity
  • Performance
  • Implied Claim
Examples of Claims:
  • Amidren is the first complete hormone modulating formula that increases hormonal levels, restoring optimal male balance to reverse the effects of Andropause.
  • Decreases body fat.
  • Gain Lean Muscle.
  • Improve mood.
Advertiser:
Amerifit Brands
Product:
Estroven
Case Number:
4726
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Menopause
Types of Claims:
  • Clinically Proven/Shown
  • Comparative
Examples of Claims:
  • Clinically proven Estroven, the natural answer.
  • Estroven is the #1 pharmacist recommended supplement for menopause.
  • Estroven, with clinically proven ingredients, is the #1 choice among women for natural support during menopause.
  • Estroven is America's top-selling women's dietary supplement.
Advertiser:
Irwin Naturals
Product:
Green Tea Fat Burner
Case Number:
4725
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Weight Gain
Types of Claims:
  • Performance
  • Speed
  • Ingredient
  • Efficacy
Examples of Claims:
  • …A powerful blend of natural herbal boosters and nutrients that, when used with a healthy diet plan, has a dual action effect on weight loss which helps you: curb your appetite; kick-start & speed up your fat burning ability (thermogenesis).
  • Burn Fat & Speed Metabolism.
  • Contains Green Tea Extract, which "accelerates calorie burning through increased thermogenesis, particularly with fat calories."
Advertiser:
Hi-Tech Pharmaceuticals Inc.
Product:
Lipodrene
Case Number:
4722
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
CRN
Supplement Category:
  • Weight Loss
Types of Claims:
  • Comparative
  • Clinically Proven/Shown
  • Ingredient
  • Performance
Examples of Claims:
  • Lipodrene is now available in two, incredibly effective formulations, including a proprietary blend that contains 25 mg of ephedra extract that does not violate any federal or state ban…
  • Reduction of 40-70% overall fat under the skin.
  • Clinical studies show: Lipodrene increases the metabolic rate, promoting thermogenesis.
  • Lipodrene is based on the process of stimulating "lipolysis" (the release of fat) and serves to inhibit "lipogenesis" (the storage of fat).
Advertiser:
Natrol Inc.
Product:
Promensil
Case Number:
4721
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Menopause
Types of Claims:
  • Clinically Proven/Shown
  • Efficacy
Examples of Claims:
  • Why Promensil…22 clinical studies can't be wrong.
  • Clinically Proven & Doctor Recommended.
  • Promensil tablets are standardized to contain 40mg of isoflavones extracted from red clover, one of the richest natural sources of isoflavones, in a unique ratio to maximize its effectiveness.
Advertiser:
BSN Inc.
Product:
N.O.-XPLODE
Case Number:
4695
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Sports Nutrition
Types of Claims:
  • Superiority
  • Speed
  • Comparative
Examples of Claims:
  • Within seconds you feel the shuddering impact throughout your body.
  • Within minutes, N.O.-XPLODE will jolt you with its immensely gratifying and mind-blowing effects.
  • …the #1 selling extreme pre-training energy & performance igniter in the world!
  • …it works better than anything else.
Advertiser:
North American Herb & Spice
Product:
Oreganol P73
Case Number:
4691
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
NAD
Supplement Category:
  • Immune Health
Types of Claims:
  • Clinically Proven/Shown
  • Implied Claim
  • Exclusivity
Examples of Claims:
  • Research shows heat and germs don't mix…Take Oreganol P73 under the tongue and really feel the heat.
  • …scientific studies published in Antiviral Research…
Advertiser:
Rexall Sundown Inc.
Product:
Osteo Bi-Flex
Case Number:
4692
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
Types of Claims:
Examples of Claims:
Advertiser:
Bayer Consumer Healthcare
Product:
One-A-Day All-Day Energy
Case Number:
4684
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
Wyeth Consumer Healthcare
Supplement Category:
  • Multivitamin
  • Energy
Types of Claims:
  • Duration
  • Performance
Examples of Claims:
  • Helps You Feel Mentally and Physically Energized All Day.
  • Helps Support Mental Alertness and Energetic Feeling During Throughout the Day with An Extended Release Guarana Blend.
  • Specifically Formulated to Support Energy All-Day Long.