1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
iSatori Technologies
Product:
Lean System 7
Case Number:
4324
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
Challenger:
CRN
Supplement Category:
  • Weight Loss
Types of Claims:
  • Clinically Proven/Shown
  • Comparative
  • Ingredient
  • Performance
  • Speed
  • Efficacy
Examples of Claims:
  • In fact, in one recent study, one participant using Lean System 7 was shown to burn up to 930 "extra" calories per day…which is the equivalent of running on a treadmill for almost three hours.
  • Recently [Lean System 7] was clinically tested and shown to be three times more effective than diet and exercise alone at reducing belly and hip fat.
  • Lean System 7 is a new dietary supplement clinically proven to promote safe, effective fat loss (not to be confused with weight loss, which is normally mostly water and muscle loss).
Advertiser:
Health and Fitness Research Group
Product:
Ultra Focus
Case Number:
4758
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Exclusivity
  • Speed
  • Performance
  • Efficacy
  • Clinically Proven/Shown
Examples of Claims:
  • The first complete memory enhancement formula.
  • Increases mental energy - FAST.
  • Clinically proven ingredients.
  • Ultra Focus has been shown to…aid in the rebuilding of damaged brain cells caused by stress, exposure to pollution, or aging.
  • The revolutionary product developed to help you think clearer, remember more, increase your mental energy and become more focused.
Advertiser:
Biocell Technology LLC
Product:
BioCell Collagen II
Case Number:
4759
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Skin Health
Types of Claims:
  • Clinically Proven/Shown
  • Ingredient
Examples of Claims:
  • BioCell Collagen II, with naturally occurring hyaluronic acid and chondroitin sulfate, can help restore skin to its youthful, supple elasticity…
  • Positive Results: Highly Successful. Major signs of rejuvenation. Substantial tone and wrinkle improvement with more supple elasticity. Significant blemish reduction.
Advertiser:
Indigene Pharmaceuticals Inc.
Product:
Relaxane
Case Number:
4756
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Cognitive
  • Stress Management
Types of Claims:
  • Clinically Proven/Shown
  • Ingredient
  • Performance
  • Efficacy
  • Exclusivity
Examples of Claims:
  • For the first time - a clinically tested non-addictive product that relieves the symptoms of everyday stress.
  • Relaxane is effective in managing everyday stress, it alleviates multiple symptoms of everyday stress - frustration, irritability, restlessness, stress-related gastrointestinal discomforts (fullness, bloating, cramps) and stress-related minor muscle pain.
  • Roxane is an innovative stress reducer, clinically tested, optimized plant-derived Natural Molecular Composition (NMCT) of Valeriana officinalis (VO), Melissa officinalis (MO), Passiflora incarnata (PI) and Petasites hybridus (PH) that work on the multipl
Advertiser:
The Procter & Gamble Company
Product:
Metamucil
Case Number:
4754
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Fiber
Types of Claims:
Examples of Claims:
  • Metamucil can "help lower your cholesterol."
Advertiser:
Bayer Consumer Healthcare
Product:
One-A-Day All Day Energy
Case Number:
145
Type:
  • NARB Panel
Date of Decision:
Referred to Government Agency:
Challenger:
Wyeth Consumer Healthcare
Supplement Category:
  • Multivitamin
  • Energy
Types of Claims:
  • Performance
Examples of Claims:
  • Advertiser appealed decision that it should discontinue the name "All Day Energy" despite determination that mulitvitamin did not provide all day energy.
Advertiser:
Living Essentials
Product:
5-Hour Energy
Case Number:
4749
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Energy
  • Cognitive
Types of Claims:
  • Ingredient
  • Speed
  • Duration
  • Performance
  • Implied Claim
Examples of Claims:
  • Drink it in seconds. Feel it in minutes. Last for hours.
  • Amino acids for focus and better mood. Enzymes to help you feel it fast.
  • It's a great way to focused and alert on the job, experience better workouts and reduce fatigue.
  • Hours of energy now. No crash later-and no jitters.
  • Just one quick drink and you'll get hours of energy for work, play and everything in between.
Advertiser:
Bodyhealth.com Inc.
Product:
Metal-Free
Case Number:
4748
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Detoxification
Types of Claims:
  • Ingredient
  • Speed
  • Performance
Examples of Claims:
  • The solution in Metal-Free, an all-natural dietary supplement, in a spray form that is simple for children and adults to use. It binds to the heavy metals in the body and removes them safely through the stool.
  • Metal-Free is easy, fast, safe and inexpensive to use.
Advertiser:
Cadbury Adams
Product:
Halls Pro Health Defense
Case Number:
4746
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Immune Health
Types of Claims:
  • Implied Claim
  • Performance
  • Efficacy
Examples of Claims:
  • You can't prevent a cold but you can protect yourself by strengthening your immune system.
  • Next time you're on an escalator, don't be afraid to touch the handrail.
  • Arm yourself for the pediatrician's waiting room.
Advertiser:
Bioforce USA
Product:
Sanhelios Curbita Bladder Caps
Case Number:
4738
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
CRN
Supplement Category:
  • Urinary Health
Types of Claims:
  • Performance
  • Ingredient
  • Exclusivity
Examples of Claims:
  • Pumpkin Seed Oil supports the entire system of bladder muscles.
  • …Has the unique ability to enhance bladder function for men and women.
  • This capsule holds the secret for strengthening the bladder.
  • It helps strengthen bladder muscles while supporting normal emptying of the bladder through the calming effect of this high dosage pumpkin power capsule.