1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
Central Coast Nutraceuticals, Inc.
Product:
Colotox
Case Number:
4962
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
NAD
Supplement Category:
  • Detoxification
  • Weight Loss
  • Energy
Types of Claims:
  • Performance
  • Efficacy
  • Superiority
  • Comparative
Examples of Claims:
  • Colotox is the purest and most effective cleansing product on the market today.
  • Colotox will help to: Remove toxic buildup; Increase your energy levels; Cleanse your entire system…Lose excess weight.
  • Colotox will help relieve these ailments: Chronic Fatigue; Low energy levels; Constipation; Bloating; Bad Breath; Detoxify your organs.
Advertiser:
Nutritional Science Laboratories
Product:
Hyperzosin
Case Number:
4961
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Blood Pressure
Types of Claims:
  • Efficacy
Examples of Claims:
  • Lower your blood pressure. Naturally and Safely.
Advertiser:
Hepcare Inc.
Product:
Hepzone EST
Case Number:
4947
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Liver Health
Types of Claims:
  • Efficacy
  • Clinically Proven/Shown
Examples of Claims:
  • Pharmaceutical grade product to ensure highest quality.
  • Successfully used by more than 1.5 million people for liver health in Japan.
  • Especially useful for consumers who failed conventional liver care.
  • In Phase II clinical trials in New York and San Diego.
Advertiser:
Park Labs, LLC
Product:
Life Fitness Reparagen+ Glucosamine
Case Number:
4935
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Joint Health
Types of Claims:
  • Comparative
  • Clinically Proven/Shown
  • Speed
  • Efficacy
Examples of Claims:
  • A Revolutionary Solution That Works 12x Faster Than Glucosamine and Chondoitin.
  • Clinical studies showed that 92% of subjects who took Reparagen experienced significantly reduced pain and took less acetaminophen - which is great news for your stomach and liver.
  • Actually helps relieve arthritis symptoms and actually helps rebuild cartilage.
  • Results Within 7 Days!
Advertiser:
Nutrition 21 Inc.
Product:
Core4Life Advanced Memory Formula
Case Number:
4927
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Ingredient
  • Performance
  • Efficacy
Examples of Claims:
  • Only Core4Life Advanced Memory Formula offers the unique combination of Chromium Picolinate, Phosphatidylserine (PS) and DHA to provide nutrition support while promoting healthy glucose metabolism…
  • Maintains brain fluidity and may help in maintenance of cognitive functions.
  • Supports communication between brain cells and promotes improved memory.
Advertiser:
Biotech Corporation International
Product:
DermaSilk Anti-Wrinkle supplement
Case Number:
4926
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Anti-aging
  • Skin Health
Types of Claims:
  • Speed
  • Clinically Proven/Shown
  • Efficacy
  • Performance
Examples of Claims:
  • Reduce the appearance of wrinkles and fine lines in just 2 weeks.
  • It's like getting a face-lift without the invasive surgery.
  • Turn back the years DermaSilk.
  • DermaSilk is clinically proven to help reduce the appearance of wrinkles, fine lines, age sports and premature aging.
  • Helps repair damage caused by sun exposure.
Advertiser:
Natrol, Inc.
Product:
Bio Sil
Case Number:
4916
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Anti-aging
  • Skin Health
Types of Claims:
  • Ingredient
  • Clinically Proven/Shown
  • Comparative
  • Speed
Examples of Claims:
  • Nourish your body's '3 Beauty Proteins' Naturally!
  • BioSil, with patented ch-OSA, helps turn on the cells in your body that generate all three health and beauty proteins. Naturally.
  • Reduces Fine Lines and Wrinkles by 19%.
  • That's why BioSil is clinically proven to give you a more youthful look in just 20 short weeks.
Advertiser:
Constellation Wines/Polyphenolics
Product:
MegaNatural-BP
Case Number:
4913
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Blood Pressure
Types of Claims:
  • Clinically Proven/Shown
  • Efficacy
Examples of Claims:
  • Provide relief with half the cost, half the dose and half the time.
  • In the second study on participants with prehypertension, their systolic blood pressure dropped 8mm and diastolic dropped 5mm when taking 300mg once per day for 2 months.
Advertiser:
Bossa Nova Beverage Group
Product:
Bossa Nova Acai Juice
Case Number:
4909
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
POM Wonderful, LLC
Supplement Category:
  • Antioxidant
Types of Claims:
  • Superiority
  • Comparative
Examples of Claims:
  • Bossa Nova sets the standard for antioxidant potency. The proof is in the numbers…
  • Bossa Nova is higher in antioxidants and lower in sugars.
Advertiser:
Soft Gel Technologies Inc.
Product:
Clarinol
Case Number:
4911
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
  • Clinically Proven/Shown
  • Ingredient
  • Efficacy
  • Performance
Examples of Claims:
  • Clarinol CLA (Conjugated Linoleic Acid) has been proven in Clarinol-specific clinicals to help attain and sustain proper ratios of fat to lean muscle tissue.
  • The clinical results show enhanced fat burning, lean muscle retention, and promotion of optimal BMI.
  • PureGels Clarinol CLA in a soft gel is a powerful supplement from natural safflower oil which will help you Reshape Up!