1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
EuroPharma, Inc.
Product:
Curamin
Case Number:
5222
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Joint Health
Types of Claims:
  • Speed
  • Comparative
  • Superiority
  • Efficacy
  • Endorsement
Examples of Claims:
  • 90% of satisfied customers experience relief in 45 minutes.
  • After one week of 2 capsules daily, I have more freedom of movement than I've had in 15 years…
  • Curamin worked better than anything else…
Advertiser:
Celsius
Product:
Celsius
Case Number:
5217
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
  • Clinically Proven/Shown
  • Comparative
  • Ingredient
  • Performance
  • Efficacy
Examples of Claims:
  • Recent scientific studies showed that Celsius burns fat as fuel and may increase lean muscle tissue when consumed before exercising.
  • 114% greater decrease in body fat.
  • Good for you ingredients, such as Green Tea with EGCG, Ginger, Calcium, Chromium, B vitamins, and vitamin C, all which work together to raise metabolism...
Advertiser:
Pharmavite LLC
Product:
Nature Made Prenatal + DHA Liquid Softgel
Case Number:
5160C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
Perrigo Company
Supplement Category:
  • Prenatal Health
Types of Claims:
  • Performance
Examples of Claims:
  • ...testing exceeds that which is required by either the FDA or USP for either tablets or softgels.
  • Testing performed by an expert independent research organization using this model demonstrates that the folic acid in Nature Made® Prenatal Multi + DHA Liquid Softgels is available for absorption at levels exceeding that required by the applicable USP sta
Advertiser:
Bell Lifestyle Products
Product:
Bell Shark Cartilage #1
Case Number:
5207
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Joint Health
Types of Claims:
  • Speed
  • Endorsement
  • Performance
  • Comparative
  • Superiority
  • Ingredient
Examples of Claims:
  • Pain Free in 2 weeks.
  • Evidence it works - Over 100 testimonials are on our web site with full names and towns from real people. All 100% true.
  • Synthetic drugs for rheumatoid arthritis may run up to $10,000 a year and may not be as effective as Bell Shark Cartilage #1...
Advertiser:
Harson Holdings, Inc.
Product:
Okappa Slim
Case Number:
5175R
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
  • Endorsement
  • Speed
  • Performance
  • Efficacy
  • Clinically Proven/Shown
Examples of Claims:
  • Here's how I lost 33 pounds in little more than 1 month without exercise and I ate whatever I wanted!
  • A group of researchers have succeeded, after numerous tests carried out in laboratories and after years of study, to find the perfect combination of plants that reverse the effect of calories.
  • ...in our studies, we have found weight losses of up to 14 pounds in a week.
Advertiser:
The Elations Company, LLC
Product:
Elations Liquid Supplements
Case Number:
5196
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Joint Health
Types of Claims:
  • Endorsement
  • Speed
  • Performance
  • Efficacy
  • Clinically Proven/Shown
  • Ingredient
Examples of Claims:
  • Improves joint comfort in six days - faster than any other leading joint supplement brand.
  • Calcium, Citric Acid & Malic Acid: The combination of these ingredients in CCM can more effectively strengthen bones compared to calcium alone because CCM has better absorbability, meaning your bones will 'drink it up' ... whether or not Vitamin D is pres
  • Clinical studies report that Calcium absorption from CCM was 26% greater than that of calcium carbonate.
Advertiser:
MuscleMeds, Inc.
Product:
Methyl Arimatest
Case Number:
5190
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Men's Health
  • Testosterone
Types of Claims:
  • Efficacy
  • Exclusivity
  • Comparative
  • Clinically Proven/Shown
Examples of Claims:
  • Increases Testosterone to Over 10,000 pg/mL.
  • …the greatest breakthrough in testosterone supplementation history, featuring a level of hardcore potency and effectiveness that has never been experienced before.
  • Clinically Tested.
Advertiser:
Millennium Health, LLC
Product:
Ellagic Acid Professional Grade 1000mg
Case Number:
5188
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Breast Health
  • Prostate Health
Types of Claims:
  • Preventive Health
  • Clinically Proven/Shown
  • Speed
  • Efficacy
Examples of Claims:
  • Ellagic Acid may be one of the most potent ways to prevent Cancer.
  • Ellagic Acid is a proven anti-carcinogen, anti-mutagen, and anticancer initiator.
  • Nine years of study have shown that a natural product called Ellagic acid is causing G-arrest within 48 hours, and apoptosis within 72 hours for breast, pancreas, skin, colon and prostate cancer cells.
Advertiser:
Imagenetix, Inc.
Product:
Inflame Away Celadrin
Case Number:
5167
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Schiff Nutrition Group, Inc.
Supplement Category:
  • Joint Health
Types of Claims:
  • Clinically Proven/Shown
  • Superiority
  • Comparative
  • Speed
  • Performance
Examples of Claims:
  • Clinically tested and shown to be effective for improving joint comfort.
  • Because InflameAway Celadrin works 6 times faster, 6 times more effective.
  • Celadrin's beneficial effects have been proven superior in results to glucosamine, chondroitin, MSM and SAMe and other arthritic medications.
Advertiser:
Health King Enterprise & Balanceuticals, Inc.
Product:
JointFlexer
Case Number:
5162
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Joint Health
Types of Claims:
  • Clinically Proven/Shown
  • Endorsement
  • Preventive Health
  • Performance
  • Efficacy
Examples of Claims:
  • Used for centuries, proven by clinical trials & research in China, made of herbal extracts free of pollutants.
  • ...For the first time in 6 years she can feel her kneecap and is able to use the restroom without pain.
  • Lubricates joint, reduces friction and prevents injuries of the joints.