1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
New Nordic US, Inc.
Product:
Mulberry Zuccarin Dietary Supplement
Case Number:
5333
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Weight Loss
  • Blood Sugar
Types of Claims:
  • Endorsement
  • Efficacy
  • Ingredient
  • Performance
Examples of Claims:
  • I went down 6 clothing sizes!...Very quickly I felt a decrease in my sugar cravings and an increase in energy.
  • Stabilize your blood sugar levels with this new highly concentrated mulberry leaf extract.
  • Mulberry Zuccarin is a natural product which helps maintain healthy blood sugar levels.
Advertiser:
LifProducts, Inc.
Product:
First Defenz
Case Number:
5331
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Immune Health
Types of Claims:
  • Ingredient
  • Preventive Health
  • Exclusivity
Examples of Claims:
  • Dr. Formulated and Approved All Natural Ingredients.
  • Uniquely formulated with 100% natural essential oils and herbal extracts.
  • Perfect for Doctors, Nurses, Flight Attendants, Teachers, All Retail & Office Employees.
Advertiser:
Bayer Healthcare, LLC
Product:
Citrical Bone Density Builder with Genistein
Case Number:
5330
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Pfizer Healthcare
Supplement Category:
  • Bone Health
Types of Claims:
  • Performance
  • Ingredient
  • Efficacy
Examples of Claims:
  • Clinically Proven to Significantly Increase Bone Density Up to 5%.
Advertiser:
ABBOTT LABRATORIES
Product:
Ensure Muscle Health
Case Number:
5325
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Muscle Health
Types of Claims:
  • Exclusivity
  • Performance
  • Ingredient
  • Efficacy
Examples of Claims:
  • New scientific advances have led to a breakthrough in the fight against muscle loss.
  • Promotes muscle growth by increasing protein synthesis to help your body produce more muscle.
  • New Ensure Muscle Health has Revigor, the amino acid metabolite HMB, and protein to help rebuild muscle and strength naturally lost over time.
Advertiser:
DSE Healthcare Solutions, LLC
Product:
Cystex
Case Number:
5317
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Urinary Health
Types of Claims:
  • Efficacy
  • Comparative
  • Performance
Examples of Claims:
  • Cystex Helps Manage UTIs…and Now promotes Urinary Health!
  • Cystex is the trusted urinary health brand that has helped millions of women manage the pain and discomfort of urinary tract infections.
  • Cystex both manages the pain associated with a UTI and reduced the progression of the bacteria.
Advertiser:
Quten Research Institute
Product:
Qunol CoQ10
Case Number:
5113
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Blood Sugar
Types of Claims:
  • Comparative
  • Preventive Health
  • Clinically Proven/Shown
  • Performance
  • Speed
Examples of Claims:
  • Medically Proven Efficacy
  • Taking Qunol reduces both systolic and diastolic pressure by 10% over an 8 week period.
  • This reduces the risk of heart disease, stroke, kidney disease and dementia.
Advertiser:
Urban Nutrition, LLC
Product:
Neurostin
Case Number:
5304
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Ingredient
  • Endorsement
  • Preventive Health
  • Efficacy
  • Performance
  • Clinically Proven/Shown
Examples of Claims:
  • I started taking Neurostin and I was me again. I feel as sharp as I did 15 years ago.
  • The Scientifically Advanced Product for Preventing and Reversing Memory Loss, Providing an overall boost for the brain and for stropping damage to brain cells.
  • Neurostin's four primary ingredients have all been Clinically Proven Multiple Times.
Advertiser:
Peak Life, LLC
Product:
Somnapure
Case Number:
5292
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Sleep
Types of Claims:
  • Ingredient
  • Performance
  • Exclusivity
  • Efficacy
Examples of Claims:
  • Somnapure's superior formula contains herbal ingredients such as Chamomile and Passionflower, which have a calming effect on the body, in addition to melatonin.
  • Together, this scientifically formulated, intelligent blend of high quality ingredients is what makes Somnapure effective and non-habit forming.
  • Wake up feeling refreshed, energetic and free of grogginess or negative side-effects.
Advertiser:
Patent Health, LLC
Product:
Trigosamine Fast Acting (Trigo FA)
Case Number:
5038C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
Nutramax Laboratories, Inc
Supplement Category:
  • Joint Health
Types of Claims:
  • Clinically Proven/Shown
  • Speed
  • Efficacy
Examples of Claims:
  • Imagine a pill that can start helping you get around more easily in just a matter of days.
  • During the very first week 83% of the participants taking Fast Acting Trigosamine reported that their joints were already starting to feel better.
Advertiser:
Pharmavite, LLC
Product:
Nature Made GreatMind
Case Number:
5284
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Ingredient
  • Performance
  • Efficacy
Examples of Claims:
  • Nature Made GreatMind has a unique patent-pending formula that enhances mental performance, clarity and short-term memory with daily use.
  • Enhances mental clarity and performance.
  • Keep your mind great with Nature Made GreatMind.